was into print, and he was into writing and reading 
in a very big way. But it’s perhaps because of 
being so incredibly readerly, and at the same time 
being, you know, that other way, that other thing. 
There must have been constantly a tension of 
dialogue between the reading McLuhan and the 
perceiving McLuhan. So Marshall was into concepts 
up to his, you know, eyeballs. And yet his body 
must have helped. I have a feeling that he must 
have somehow had a strong physical contribution 
to perception, physical contribution to 
understanding, because he certainly was never 
ever caught in a conceptual mode. Which is what 
nobody reading does.